Steering and Transaction Friction Are Different Issues
One concern raised in commission debates is steering. A buyer representative may have an incentive to favour properties offering more compensation or avoid properties offering less.
Ontario: Remuneration-Based Steering
In Ontario, RECO says steering a buyer based on compensation breaches TRESA. A registrant representing a buyer must inform the buyer about properties that meet the buyer’s criteria without regard to the remuneration the brokerage might receive. RECO says disciplinary consequences can include fines and, in serious circumstances, loss of registration.
That conduct should not be confused with a different issue that can arise even when the buyer’s representative acts properly.
Transaction Friction
A buyer may still have a genuine payment obligation under their representation agreement if the seller’s contribution is less than the amount the buyer has agreed to pay.
The buyer may need to understand the shortfall, determine whether the brokerage will accept a different amount, ask the seller to contribute through the offer or reconsider the transaction. RECO specifically requires Ontario representation agreements to address circumstances in which remuneration can change and provides guidance for situations where a seller’s contribution falls short.
That is transaction friction, not steering.
The distinction matters because a compensation system can create practical financing or negotiation issues without making improper conduct by an agent inevitable.