When buying or selling a property the selection of the right real estate agent is critical. A good agent can simplify the process, save you time and money, and help you achieve your goals.
To ensure you make an informed decision about the agent selection, follow this step-by-step guide on how to interview a real estate agent.
- Prepare for the Interview
Take time to prepare the interview before you meet potential agents. This step confirms that your discussions are going to be clear in objectives and productive.
Steps to Prepare:
- Determine your needs: Are you buying, selling, or both? Define your budget, timeline, and desired property type.
- Research agents: Search for agents online, read reviews about them, and most importantly, look at their listings. Tools like LinkedIn or website like REALTOR.ca can provide insight into their experience.
- Compile a list of questions: Focus on their local market knowledge, expertise, and strategies for different projects.
- Schedule the Interview
Set up an appointment to speak with each agent so that interviews can be conducted in person, over the phone, or through a video call.
- Allocate at least 30–60 minutes per interview.
Choose a time when you won’t be rushed, so you can ask detailed questions and evaluate the agent properly.
- Evaluate Their Experience
Experience in the market matters because understanding the agent’s experience is crucial for assessing their capability if he/she is the right person for the job.
- How long have you been a licensed real estate agent?
How many transactions have you completed last year?
- Do you specialize in a specific property type or areas?
- Could you provide references from past clientele?
- Assess Their Local Market Knowledge
A strong grasp of the local market is not only essential but important so a savvy agent should ace in market knowledge.
- What trends are you noticing in this area’s real estate market?
- How do you price properties in this neighborhood?
- What is the average time properties stay on the market here?
- Are there any specific challenges buyers/sellers face in this area?
- Discuss Their Marketing Strategies (For Sellers)
If you’re selling your property, an agent’s marketing strategy can directly impact how quickly and effectively your property sells.
- How will you market my property?
- Look for details about online listings, open houses, social media strategies, and professional photography.
- What platforms do you use for advertising/promotions?
- Could you provide examples of past marketing campaigns?
- What's your approach to pricing strategies?
- Explore Their Search and Negotiation Skills (For Buyers)
If you are purchasing, you want an agent who can find suitable properties and negotiate favorable deals for you.
- How do you assist buyers find the best properties?
- What is your approach to making competitive offers?
- Do you have experience negotiating in competitive markets?
- How will you keep me informed throughout the process?
- Understand Their Communication Style
Communication is key in real estate transactions therefore, it is smart to understand how they will be communicating on your behalf.
- How often will you update me during the process?
- What's your preferred method of communication (calls, emails, texts)?
- Do you work alone or as part of a team? If part of a team, who will be my primary contact?
- Ask About Fees and Contracts
Be vigilant about the financial aspects before committing to an agent so you can avoid any discrepancies later.
- What is your commission rate? Is it negotiable?
- What services are included in your commission?
- Are there any additional fees I should be aware of?
- What's the duration of the agreement if I sign with you?
- Gauge Their Professionalism and Compatibility
Other than skills & experience, it is important to feel at ease working with the agent so it is necessary to know them as a person as well in their professional settings.
- Their demeanor: Are they approachable & confident along with professional?
- Their listening skills: Do they understand what your needs and priorities are?
- Their honesty: Do they set realistic expectations or make exaggerated promises?
- Verify Their Credentials
You need to be sure that the agent is licensed and in good standing and the best way to know this is thorough checking of paperwork.
- Ask for their real estate license number and verify it with your local real estate board.
- If any disciplinary actions or complaints have been lodged against them.
- Confirm they have valid insurance coverage.
- Request a Sample Portfolio
A portfolio of past transactions can provide a thorough insight into the agent’s capabilities and tell you if he/she is really good at what they do.
- Homes they have sold or helped clients purchase.
- How do their pricing strategies compare to final sale prices?
- Client testimonials/case studies.
- Compare and Decide
Once you have interviewed a few agents, make a comparison to take your informed decision.
- Their experience & track record.
- Compatibility with your personality and goals.
- Their fees and value for money.
- References from previous clientele.
- Trust Your Instincts
While data and credentials are also important, your intuition should also be factored in, so choose the agent you feel confident and comfortable working with.
- Finalize the Agreement
Once you have selected your person (agent), review the contract carefully before signing and be sure of certain relevant points.
- Fee & Commission structure. (Use our Ontario Commission Calculator to check costs).
Contract duration.
- Any conditions/exclusivity clauses.
Final Word:
Interviewing & assessing brokers/agents is a time taking task, but it is a worthwhile investment because it ensures you are hiring the right person for the task that is important to you.
Following this guide above, you can confidently choose a real estate agent who aligns with your goals and makes your real estate journey a success.