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When you are buying, selling, or renting a property – real estate agents play an important role in the housing market because their primary role is facilitating transactions, and their expertise extends far beyond simple matchmaking between buyers and sellers or between landlord and tenants.
In this guide we will look into the full scope of what real estate agents do and how their services can make your real estate journey smoother and more successful.
Briefly. what is a real estate agent?
A licensed professional who represents buyers, sellers, landlords, or tenants in real estate transactions, and they work as intermediaries, providing expertise, advice, and negotiation skills to help clients achieve their property goals. We also have a detailed guide on this subject, if interested read it here.
Licensed real estate agents have different responsibilities depending on whether they represent a buyer, seller, landlord, or tenant. Here’s an overview of their roles in each situation.
For Sellers: The Listing Agent
Prepares, markets, negotiates, and closes your sale.
- Organize a Comparative Market Analysis (CMA) to set the right list price.
- Advise on prep, improvements, and staging to boost marketability.
- Professional photos & video; compelling listing descriptions.
- Online platforms, social media, and print outreach.
- Host open houses and virtual tours.
- Review offers and assess strengths (price, terms, financing).
- Negotiate price, contingencies, inclusions, and closing dates.
- Prepare/review contracts, disclosures, and legal documents.
- Ensure compliance with local regulations.
- Coordinate with escrow, buyer’s agent, and attorneys to finalize the sale.
Agents cost money—know the average listing agent commission.
For Buyers: The Investor’s Agent
Finds, evaluates, negotiates, and guides you to close.
- Initial consult to define budget, locations, and must-have features.
- Assist with mortgage pre-approval to confirm buying power.
- Search on-market and off-market options that match criteria.
- Schedule and attend showings.
- Provide insights on neighbourhoods, schools, and market trends.
- Advise on condition, value, and potential red flags/benefits.
- Draft competitive offers tailored to market conditions and budget.
- Handle counteroffers and revisions.
- Coordinate inspections and appraisal; help address any issues.
Wondering if you need an agent? Read do I need a realtor to buy a house.
For Landlords
Market the unit, screen applicants, draft leases, and stay compliant.
- Market the property across rental platforms and channels.
- Handle property showings for prospective tenants.
- Screen tenants (references, employment, credit—where permitted).
- Prepare and manage lease agreements and required disclosures.
- Ensure the property and lease comply with local rental laws.
For Tenants
Find suitable rentals, negotiate terms, and understand your rights.
- Help find rental properties that meet budget and needs.
- Arrange and attend showings.
- Negotiate lease terms and clarify rental agreements.
- Provide guidance on tenant rights and responsibilities.
Knowledge and Proficiency of a Real Estate Agent
The agents have an abundance of knowledge and specialized skills to bring along, some of the key qualities that set them apart are:
Market Knowledge:
- Agents understand local market trends, including property values & demand.
- They can also advise on the best time to buy or sell.
Negotiation Skills:
- They take a stand for their clients to secure the best deal which could be in the shape of a higher sale price or better purchase terms.
Legal and Contractual Expertise:
- Real estate transactions involve complex contracts. Agents ensure these documents are completed correctly to protect their clients.
Marketing Proficiency:
- For sellers, advanced marketing techniques are used to attract buyers (from online listings to professional staging).
Problem-Solving:
- Agents address challenges such as financing issues, inspection problems, and last-minute negotiations with tact and efficiency.
How Real Estate Agents Are Paid
Real estate agents generally earn commissions based on a percentage of the property’s final sale price.
- For Sellers: The seller pays the commission, which is then split between the listing agent & the buyer’s agent.
- For Buyers: While buyers don’t pay the agent directly, their offer price often accounts for the seller’s agent fees.
Benefits of Partnering with an Agent
- Time Savings & Expert Guide: These agents handle all the legwork, are the expert guide while allowing clients to focus on other priorities.
- Access to Resources: Access to exclusive listings, market reports, and industry contacts enables them to share the best useful information.
- Reduced Stress: Clients can avidly avoid costly mistakes and delays with an agent managing their transactions.
If you are looking to find out real estate agent costs? then head over to our realtor commission calculator.
When to Consider Not Using a Real Estate Agent
While agents are invaluable in most transactions, there are cases where individuals may choose to proceed without one:
- Buying or selling a property between family members or friends.
However, going without an agent requires quite a lot of effort, research, and risk management.
In Summary
The real estate agents are more than just intermediaries. They are advisors, negotiators, and problem solvers as well who streamline the buying, selling, or renting process and whether you are a first-time buyer or a seasoned investor – partnering with a qualified agent can make a real difference in achieving your property goals. By understanding their roles and responsibilities, you’ll be better equipped to leverage their expertise for a successful real estate journey.